Opening up to the Italian and German markets
At Kraffter Machine Tools, we are proud of our development in the international retrofit market. We have been established in English-speaking countries for several years. Today, we're taking the next step by rolling out our website in Italian and German, marking our targeted opening up to the specific Italian and German markets.
A targeted export strategy
Italy and Germany are strategic markets for the industrial sector, with strong demand for CNC and conventional machine tools. By expanding our website into Italian and German, we aim to strengthen our positioning and better serve the dynamic retrofit precision engineering markets. This deployment demonstrates our commitment to understanding and meeting the specific needs of our local customers.
The machine tool market in Italy: upward trends
Machine tool production is up 6.5% on 2022, with a total budget of €7,750 million, according to Machines Production. ‘If we analyse trends over the last three years, 2021-2023, it is clear that the Italian machine tool industry has emerged stronger from the health crisis, having managed to deal with it more effectively and energetically than many of its competitors, starting with Germany,’ comments Barbara Colombo, President of UCIMU (Centres for Studies and Business Culture) - Machines Production.
The German market: demand still very high
While the new machine tool market in Germany is losing momentum, with €306 million worth of German machine tool exports, down 13.3% on 2022, the second-hand market has remained stable, less sensitive to inflation, according to Machines Production. Demand remains high in Germany for the time being.
Adapting to local needs
Our website in Italian and German is designed to offer an optimal user experience. Here's how we adapt our approach:
- Specific content: the used machine tools we sell are translated into 3 languages, with particular attention paid to the needs of each destination country.
- Intuitive navigation: with a user-friendly interface, our users can easily access relevant information about our products and services, making it easier for them to make the right decision.
- Customer support: our dedicated teams are on hand to provide customer support in the language of each market, ensuring smooth and efficient communication.
Developing local partnerships
Opening up these markets will enable us to develop partnerships with local companies, both for the sale and purchase of used machine tools. By working with players in the sector, we can better understand their specific requirements and adapt our solutions accordingly. This enables us to offer services that are even more relevant and aligned with the expectations of Italian and German customers.
An opportunity to broaden our horizons
With this deployment, Kraffter Machine Tools is positioning itself to explore new opportunities in fast-growing sectors. We are looking forward to contributing to the development of industrial projects in Italy and Germany, using our expertise in used machine tools.
